Everything has been coming up prepaid lately. Not only did prepaid count for two out of every three new subscribers in the fourth quarter of 2009, but the prepaid sector greatly outgrew its postpaid counterpart. Recent research suggests that this trend might continue not only through the first quarter of 2010, but perhaps beyond. Hitwise Intelligence notes that searches for terms like “prepaid” and “pay as you go” in relation to wireless services increased during March. More people searching typically means more people buying, so we could see increased prepaid gains throughout 2010.
The search volume represented a 33 percent increase for the four weeks ending March 27. That might be the result of the aforementioned studies, which got plenty of publicity upon their release. The even bigger number is the year-over-year figure, a 91 percent gain over the same search terms in 2008. Remember, at this time last year we saw some big prepaid developments, so seeing a 91 percent gain over that can only be a good thing for prepaid carriers.
Then again, we did see a similar trend last year. Check out the graph that goes along with Hitwise’s article:
Apparently there was a spike right around this time last year. The search activity predictably dipped over the summer, only to rise and then dip again. So perhaps this gain isn’t as big as it sounds.
This post originated at PrepaidReviews.com – The number one resource for Tracfone Prepaid information on the web!
This post originated at PrepaidReviews.com – The number one resource for Tracfone Prepaid information on the web!Mail this post